Where are your sales strongest and weakest -- do you need to redeploy resources?
Are your sales too heavily concentrated in too few territories?
Analyze new investment opportunities
Where should you put your resources for maximum market impact?
Evaluate your sales people's productivity
Are you measuring sales productivity within the context of market conditions?
Set realistic and intelligent budgets and quotas based on market information
Are you doing more than merely windage adjusting last year's performance?
Should you acquire another business?
Should you open a new location?
Reorganize sales territories for increased sales productivity
Do your sales territories adequately reflect market conditions?
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