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MarketTrack
SIC Code Industry Purchases by County Point of Sale
About MarketTrack
MarketTrack is based on what customers buy, not on what distributors sell. MarketTrack shows customer purchases from the location of the customer, not the distributor location.
MarketTrack provides 2 years of history and a 4 year annual forecast of the dollar purchases by SIC Code industry from electrical distributors. It is a database that shows how many dollars of electrical supplies and apparatus are bought by 75 two digit SIC Code industries and 940 four digit SIC Code industries for every county where these industries are located. There are over 3100 counties where these purchasing industries reside.
In addition, MarketTrack provides the number of employees and the number of establishments for each of these industries at the county level. As part of the MarketTrack system dollar per employee ratios are automatically calculated.
How the Numbers Come Together
The basic source document for MarketTrack is the Inter-industry Analysis table (input-output), which shows the dollar flows of industry sales and purchases for the American economy. Inter-industry analysis or input-output has been an operational planning tool for the government and private industry for at least a half century.
We know, for example, that every million dollars of automobiles produced by the automobile industry requires x dollars of input from the steel industry, y dollars of input from the plastics industry, and z dollars of input from the electrical distribution industry, etc. That is the theory of the case.
DISC Corp. has surveyed a sample of large, medium and small electrical distributors, eliciting from them a profile of their sales to two, three and four digit SIC Code industries. This sample information was then overlaid on the Inter-industry table.
The results of the analysis are a database that profiles the universe of businesses purchasing from electrical distribution. We then collect from the Bureau of the Census employment and number of establishments for the industries included in the database.
How Forecasts are Made
Forecasts are based on the expected performance of the American economy, its impact on the industries served by electrical distribution and forecasts of the electrical distribution industry.
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